ULNK

Case Study

WHAT ULNK DELIVERED

NEW CLUB WEBSITE

CLUB APP

AUTOMATED ASSETS

BUILT-IN TICKETING WALLET

SPONSORING AND ADVERTISING

CLUB WEBSITE

We built Linfield’s new website on the ULNK platform using serverless architecture built with resilience and security in mind. Using a proven platform with many key football club requirements ‘out of the box’, hugely reduced the usual project timescales giving Villa time to focus on the content and key user journeys.

  • Strategic restructure of site navigation
  • Ticket integration throughout the site with Future Ticketing
  • API integration for fixtures, results and players stats across squads
  • Infinite homepage content feed, displaying a mix of news, videos, match card, social media and promotions
  • Fully featured match centre
  • Content hub pages giving areas of the business their own focused landing pages

CLUB APP

We developed a native IOS and Android app for Linfield built on our ULNK platform. With intuitive navigation, API data integration and in-app access to video (when available) and audio streaming the app is a fan’s perfect match companion.

  • News - Access to a fully categorised news section, with news from all the Linfield squads, ticketing, community and the wider club
  • Latest content feed - Continuous stream of mixed content including news, video, match cards, promotions and social media
  • Retail - Highlighting the latest collections available in the retail store with direct deep linking
  • Tickets - Quick access to core match ticket options and sections
  • API integration for fixtures, results and players stats across squads
  • Matches - Complete listing of all fixtures / results and tables for all four of Linfield squads.
  • Fully featured match centre
  • Linfield TV - On demand video and PPV streaming
  • Notification management - Fans can personalise the notifications they receive around announcements, match alerts and promotions

Results

11.2% Increase In Ticketing Sales across the league season bringing in an extra £225k. 

Record league attendance for an Irish League fixture 7,704 

Built-In Ticketing Wallet Powered by Future Ticketing 

By-passed last season’s revenue by £185k at the club superstore